About Emma
Where Elegance
Meets Intention
A Copenhagen-based fashion curator helping women discover their signature style through Scandinavian minimalism and timeless elegance.
"Elegance is not about being noticed, it's about being remembered."
Meet Emma Sterling
Emma Sterling is a Copenhagen-based fashion curator and beauty enthusiast who bridges Scandinavian minimalism with modern elegance. With over a decade in the fashion industry, she helps women in their 30s and beyond discover their signature style through timeless pieces and sophisticated beauty rituals.
Her approach is deeply rooted in Scandinavian philosophy—less is more, quality over quantity, and beauty that enhances rather than masks. Emma believes that true style comes from understanding yourself, not chasing every trend.
Fashion & Beauty Curator
The Journey
A Story of Discovery
The Beginning
Emma's journey into fashion began unexpectedly during a rainy afternoon in Stockholm, where she stumbled into a vintage boutique and discovered a 1960s Marimekko dress that changed everything. That moment sparked a fascination with how clothing could tell stories and transform confidence. After studying fashion design in Copenhagen and working with several Nordic brands, she realized her true calling wasn't just creating fashion—it was helping women curate wardrobes that reflected their evolving identities.
The Turning Point
Turning 30 was a pivotal moment for Emma. She noticed how the fashion industry often overlooked women entering this exciting decade, treating it as if style should suddenly become conservative or invisible. Instead, Emma experienced her 30s as a time of clarity and confidence, where she finally understood what worked for her body, lifestyle, and values. This insight inspired her to create TrendsetterTales, a space where elegance meets practicality, and where sustainable choices don't mean sacrificing style.
Today
Today, Emma splits her time between her minimalist apartment in Copenhagen's Vesterbro district and travels throughout Scandinavia, discovering emerging designers and time-tested beauty secrets. Whether she's exploring clean beauty brands in Copenhagen, hunting for the perfect cashmere sweater, or sharing her morning skincare ritual, Emma brings an authenticity that resonates with women who want to look polished without the pressure of perfection. Her mission is simple: to prove that style after 30 isn't about following rules—it's about writing your own.
Expertise
What I Bring to the Table
Over a decade of experience curating timeless style and sustainable beauty solutions
Scandinavian Fashion Curation
Expert guidance in Nordic minimalism and timeless wardrobe essentials that transcend trends.
Sustainable Wardrobe Building
Creating eco-conscious capsule wardrobes that combine ethics with aesthetics seamlessly.
Clean Beauty & Skincare
Curating effective, non-toxic beauty routines that enhance natural radiance and confidence.
Minimalist Style Coaching
Personal guidance in discovering your signature style through intentional, quality choices.
Timeless Accessory Selection
Mastering the art of investment pieces and accessories that elevate any ensemble.
Philosophy of Less
Embracing the Scandinavian ethos of quality over quantity in every aspect of style and beauty.
Recognition
Milestones & Achievements
Industry Recognition
Featured in Nordic Style Magazine's '30 Under 40' Influencers
Brand Collaborations
Collaborated with sustainable Scandinavian fashion brands including Arket and Filippa K
Community Impact
Built a community of 50,000+ women embracing intentional style
Elegance is not about being noticed, it's about being remembered.
This philosophy guides everything at TrendsetterTales—from wardrobe curation to beauty rituals, we focus on creating lasting impressions through authentic, intentional style choices.
Let's Create Your Signature Style
Join our community of women who are redefining style after 30. Discover curated fashion insights, clean beauty secrets, and the art of intentional living.